Vegashotspots.com, a web site dedicated to helping the hopeless find whatever they need in Sin City, has a number of promotional items currently showing on the AdParade. These are just three of them – but they all have a great, retro feel and punchy headlines.

The napkin that says “The only guys with more dirt on ‘Vegas are buried in it” has got to be my favorite, though.

Technorati Tags: Marketing, Creative, Premiums, Tourism Marketing, Las Vegas, Vegashotspots, AdParade

Thanks to Steve Rubel over at MicroPersuasion for pointing to this post about the Washington Post’s efforts to create a two-way dialogue with their newspaper – or, more precisely, their web site.

And they’ve found a way to monetize (I love that word) their social media experiment, as well. According to blogger Colin Delany, The Post.com has now formed its own blog ad network – finding a way to push ad revenues back to bloggers who bond with the site.

Another Delany – Ian Delany, to be precise – provides an interesting list of things newspapers should consider doing to more fully embrace social/online media. In his twopointouch blog, Ian refers to this piece by the Bivings Report which relayed the best practices of leading US newspapers. Continue reading →