Usually within two weeks of the initial interview, a Brand Central Station sales consultant is back in touch with the client to review our thoughts, recommendations and proposal for services. This client consultation is the last step before authorization of a project or long-term client relationship – but delivers tremendous value.
The report provided by Brand Central Station includes the insights and experience of sales and marketing experts who have been in the field for dozens of years. The geographic diversity of the BCS consultant “pool” helps provide fresh ideas and different perspectives that can lead to business breakthroughs on their own.
And the most important thing to remember is that the proposal presented to the client at this meeting is based on their own feedback and desires, their business and budget situation. It should be a custom solution that fits (or very nearly fits with just a slight adjustment) and will drive a measurable benefit (e.g. a sales increase) as a result.
Assuming we’ve done our job and hit all the marks, the proposal is authorized and the BCS research team takes over for the next step: Discovery.