By definition, marketing is the process by which a person makes an exchange of one item for another item they perceive to have equal or greater value. Understanding this, the connection between sales and marketing becomes clear. The “exchange” is a transaction – a sales transaction, usually – and requires a strategic blend of messages and incentives to create enough weight (referred to as “brand equity”) on one side of the equation for it occur.
That’s why marketing matters.
Our consultants and partners offer advice and management in a broad variety of marketing disciplines. From advertising and public relations to interactive and social marketing – BCS consultants can advise clients and help develop/manage programs that make a difference. Looking for great design on everything from your corporate identity to your customer experience? We can do that, too.
And with so much time spent working in the fields of advertising, production and media, Brand Central Station’s consultants can put you in touch with a host of high quality outside service vendors from market research companies to film and video production companies and merchandise distributors/manufacturers to digital printers (to name a few).