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Crafting a Brand

Here’s a quick summary on the topic of “Brandcrafting.” Find out why it’s so important to establish a clear point of view for a brand and understand how that affects brand equity and perceived value.

Why commenting on blogs might be your most effective D-I-Y PR task.

Time spent commenting on other people’s blogs may be the most important thing a D-I-Y marketer can do.

Tips on how to run a great promotion

Here’s how a marketer of any size can run a great promotion at their retail location, online, and on social media.

Classic Commercials of the 60s and 70s

Do you remember these classic TV commercials from the 60s and 70s?

Classic Commercials of the 50s and early 60s

TV commercials in the 50s and early 60s would hardly be recognized as such today.

To owners and managers of small and mid-sized businesses as well as solo entrepreneurs who don’t have the money, the time, or the inclination to hire a full-time branding consultant, I have just one thing to say …

Welcome to Brand Central Station!

I’m Mike Bawden, and this is my blog that helps you make the connection between your brand and your customers. And here’s the best part … it’s free!

Of course, if you like what I’m doing here, I could use your support (and I’ll make it worth your while, I promise). I ask patrons to support my work here by joining my Patreon program for $25 a month.

Support BCS on Patreon

Free Resources

Here are the latest additions to our resource library where you’ll find links, downloads, and subscription offers to the instructional material and service providers you need to craft your brand into something special. We add new material to the library nearly daily, and all content is organized by subject. | Go to the library

Date Added	Topic	Title (date of publication)
02/14/2026	Media: Planning & Buying	Strategy, Process & Best Practices for 2026 (01/28/2026)
02/14/2026	Media: Planning & Buying	Media Planning: What it Is + How to Write a Media Plan (11/11/2025)
02/14/2026	Media: Planning & Buying	The CMO’s Guide to Programmatic Buying (05/19/2014)