Here's how a marketer of any size can run a great promotion at their retail location, online, and on social media.

Branding and marketing get used interchangeably in everyday conversation … but they’re most definitely NOT the same thing.

Here’s a quick summary on the topic of “Brandcrafting.” Find out why it’s so important to establish a clear point of view for a brand and understand how that affects brand equity and perceived value.

Your story is your unfair advantage. It’s the one thing your business has that no competitor can duplicate. Find out how to make it an essential part of your brand.

You can determine the value of a company’s mission statement by looking at its effectiveness on two levels: the rhetorical and the practical.

Top marketing stories from the last 24-48 hours and a few more we threw in for good measure. Well worth the 5 minute read.

TV commercials in the 50s and early 60s would hardly be recognized as such today.

Do you remember these classic TV commercials from the 60s and 70s?

A brand is the sum of many moments, not a single element. Learn about brand touchpoints and their role in shaping customer impressions at every stage of the buying process.

Time spent commenting on other people’s blogs may be the most important thing a D-I-Y marketer can do.

Top marketing stories from the last 24-48 hours and a few more we threw in for good measure. Well worth the 5 minute read.

80% of company executives believed they were delivering a superior experience to their customers – only 8% agreed. Discover your brand’s “Trust Gap.”

Ever wonder why “branding” matters for small and medium-sized businesses? In fact, spending some time crafting your brand could be the best investment you make this year.

Your brand is not your logo. But the visual side of your brand matters more than you might expect.

Top marketing stories from the last 24-48 hours and a few more we threw in for good measure. Well worth the 5 minute read.

Ever wonder what sorts of benefits a business owner or manager should expect from a well-crafted Public Relations campaign? Here’s a quick hit-list.

Don’t have time to worry about branding? That doesn’t mean it won’t happen. Someone has an opinion about your business and they’ll tell your story if you don’t.