Blog
The trust gap.
80% of company executives believed they were delivering a superior experience to their customers – only 8% agreed. Discover your brand’s “Trust Gap.”
Why visual consistency matters.
Your brand is not your logo. But the visual side of your brand matters more than you might expect.
What’s a brand touchpoint?
A brand is the sum of many moments, not a single element. Learn about brand touchpoints and their role in shaping customer impressions at every stage of the buying process.
Branding vs Marketing: What’s the difference?
Branding and marketing get used interchangeably in everyday conversation … but they’re most definitely NOT the same thing.
How Your History Shapes Your Brand
Your story is your unfair advantage. It’s the one thing your business has that no competitor can duplicate. Find out how to make it an essential part of your brand.
You already have a brand (whether you know it or not).
Don’t have time to worry about branding? That doesn’t mean it won’t happen. Someone has an opinion about your business and they’ll tell your story if you don’t.
Your logo isn’t your brand.
Ever wonder why “branding” matters for small and medium-sized businesses? In fact, spending some time crafting your brand could be the best investment you make this year.
Tips on how to run a great promotion
Here’s how a marketer of any size can run a great promotion at their retail location, online, and on social media.
What difference does a mission statement make, anymore?
You can determine the value of a company’s mission statement by looking at its effectiveness on two levels: the rhetorical and the practical.
Why commenting on blogs might be your most effective D-I-Y PR task.
Time spent commenting on other people’s blogs may be the most important thing a D-I-Y marketer can do.
The essential benefits of Public Relations
Ever wonder what sorts of benefits a business owner or manager should expect from a well-crafted Public Relations campaign? Here’s a quick hit-list.
Crafting a Brand
Here’s a quick summary on the topic of “Brandcrafting.” Find out why it’s so important to establish a clear point of view for a brand and understand how that affects brand equity and perceived value.