Daily Traffic for January 11, 2022
Has social media failed us? Confused by Influencer Marketing? Do you even know who you’re selling to anymore? Here’s a cup o’ marketing news you need in just five minutes or less.
What difference does a mission statement make, anymore?
You can determine the value of a company’s mission statement by looking at its effectiveness on two levels: the rhetorical and the practical.
Daily Traffic for January 10, 2022
Try a daily dash of the marketing news you didn’t pay attention to this past weekend. Funny. Useful. Informative. You’ll have it all down before you finish that morning coffee.
The big secret behind our website success!
Brand Central Station CEO, Mike Bawden, shares the secret behind how he’s simplified web design and management by using the best builder on the web.
At 94, is Macy’s Thanksgiving Parade nimble enough to out-maneuver COVID-19?
Brand Central Station CEO, Mike Bawden, takes a closer look at how Macy’s department store is changing their 94 year-old parade to deal with the COVID-19 pandemic.
Tips on how to run a great promotion
Brand Central Station CEO, Mike Bawden, provides tips on how a marketer of any size can run a great promotion at their retail location, online and on social media.
Chatbots are here to stay
Brand Central Station CEO, Mike Bawden, talks about the growth of automated chat marketing and what it might mean for small businesses down the road.
Classic Commercials of the 60s and 70s
Do you remember these classic TV commercials from the 60s and 70s?
Why commenting on blogs might be your most effective D-I-Y PR task.
Brand Central Station CEO, Mike Bawden, explains why time spent commenting on other people’s blogs may be the most important thing a D-I-Y marketer can do.
Classic Commercials of the 50s and early 60s
TV commercials in the 50s and early 60s would hardly be recognized as such today.
Will COVID-19 give KFC the chance to drop its slogan and “do the right thing”?
With KFC’s recent announcement they are dropping “Finger Lickin’ Good” as a slogan, is it possible the franchise has found a way to lose an out-dated (and possibly politically incorrect) piece of its brand history under the guise of public health?
Why getting (and keeping) customers isn’t as easy as it looks.
Brand Central Station CEO, Mike Bawden, explains why it’s getting harder to keep customers in your brand’s camp.
Crafting a Brand
Brand Central Station CEO, Mike Bawden, writes about the process of creating a clear point of view for a brand and its effect on brand equity and perceived value.
The essential benefits of Public Relations
Brand Central Station CEO Mike Bawden outlines what sorts of benefits a business owner or manager should expect from a well-crafted Public Relations campaign.