Brand Central Station CEO, Mike Bawden, takes a closer look at how Macy’s department store is changing their 94 year-old parade to deal with the COVID-19 pandemic.
Brand Central Station CEO, Mike Bawden, provides tips on how a marketer of any size can run a great promotion at their retail location, online and on social media.
Brand Central Station CEO, Mike Bawden, talks about the growth of automated chat marketing and what it might mean for small businesses down the road.
Do you remember these classic TV commercials from the 60s and 70s?
Brand Central Station CEO, Mike Bawden, explains why time spent commenting on other people’s blogs may be the most important thing a D-I-Y marketer can do.
TV commercials in the 50s and early 60s would hardly be recognized as such today.
With KFC’s recent announcement they are dropping “Finger Lickin’ Good” as a slogan, is it possible the franchise has found a way to lose an out-dated (and possibly politically incorrect) piece of its brand history under the guise of public health?
Brand Central Station CEO, Mike Bawden, explains why it’s getting harder to keep customers in your brand’s camp.
Brand Central Station CEO, Mike Bawden, writes about the process of creating a clear point of view for a brand and its effect on brand equity and perceived value.
Brand Central Station CEO Mike Bawden outlines what sorts of benefits a business owner or manager should expect from a well-crafted Public Relations campaign.