Daily Traffic for January 11, 2022

Finger getting ready to push a computer key that reads enter to win

by Mike Bawden, President & CEO

It’s the Tuesday before a national holiday – have you come to the realization that no one may be in the office next Monday? Oh, wait, no one’s been in the office since 2020.

Granted, a lot of people are recovering from the NCAA Football National Championship game (congrats to the Bulldogs), but for those of us not interested so much in the gridiron, I’ve been watching the marketing trades and see a few interesting trends developing.

Chief among them is the rise of Influencer Marketing which appears to be the next big “shiny object” to distract and bamboozle more than its fair share of brands and the advertisers that promote them. The growth of platforms like TikTok and the rebirth of others like Pinterest is certain to make this entire environment even more confusing.

So, where do you start?

Here’s a list of four things you can expect to see from the world of Influencer Marketing this year.

I do quite a bit of work with “Influencers” in the world of entertainment and I can tell you, there’s a lot of diversity of opinion and ignorance of how the commercial world of communications (i.e. marketing and advertising) really works. It’s going to be interesting to see how things shake out.

I’ll be reporting on it here with some frequency. I’d love to hear what you think.


Here’s what else I’ll be following today.
  • Nikola Tesla proved you could transmit power wirelessly over a distance nearly a 100 years ago. At this month’s CES show, that future looks like it may have finally arrived. Wired Magazine has the details – but just think what this could mean in terms of break-out products over the next decade!

Ford Motor Company is re-defining the way it thinks
of customers when came to rolling out its EV pickup, The Lightning.

  • What are the warning signs that the agency you’re considering hiring might not actually know what they’re doing? Check out these four warning signs … and if you see any of them, drop the chalupa and back away!

And finally …

  • Cybercrime is expected to rise this year and that means you need to be on the lookout around the office – not for phishy e-mails but for fake deliveries via USPS that appear to come from Amazon or the  Department of Health and Human Services. The Record has more information on how USB thumb drives are the new media of preference for these attacks.
Helpful Website of the Day …
  • Not sure which band to binge next? Check out this site where all you have to do is enter the name of the band you’re currently listening to find names of other bands that are similar (and worth a listen).

Daily Traffic for January 10, 2022

Finger getting ready to push a computer key that reads enter to win
by Mike Bawden, President & CEO

It’s a Monday morning and we’ve got a full work-week ahead of us.

With the Super Bowl right around the corner, our inboxes are bound to get filled up with more and more marketing news about big-budget advertisers breaking spots in the game, breaking spots next to the game or sitting out the game altogether. I’m not going spend my time on that (for the most part), but I do find it interesting to see how the NCAA and pro leagues have all found a way to stay in their respective lanes while we’re all trapped inside, so we can watch months of post-season sports and pretend it’s something better than what you’ll see during the regular season.

And if you’re going to party in your mancave during the NFL post season and the College Football National Championship/NCAA March Madness/Final Four trifecta, what better way to spend your time than with a little EPSN Postseasoning to flavor your favorite tailgate treats? It’s a clever promotion that kicked off this weekend, and was reported on in Ad Age (tiered subscription).


Here’s what else caught my eye over the weekend.
  • I live in the upper Midwest, and we’re tired of hearing the rest of you whine about how hard your winters are. Here’s a list of every state ranked by how bad things get this time of year.
  • What do consumers want to hear from brands when they open their email? An announcement of a new product or a lower price? A service guarantee? A point of differentiation? No. How about a little kindness and a gentle laugh?By the way, in that same article, they point out that more than one in three consumers are happy to receive emails from brands one or more times a week and at least half expect to hear from marketers weekly.
Helpful Website of the Day …
  • Looking for an audio soundscape of an Irish beach to listen to in the background while you work? Check this out. You can make your own custom soundscapes here.