A little bit of training can make a world of difference. And nowhere is that more true than in the world of marketing and brand-building.
Why is That?
There are a number of reasons:
• Marketing is often considered to be a luxury expense – something businesses know they should do, but can’t always afford to do it the way they think they should.
• So, you end up with people responsible for marketing-oriented duties who have other, more pressing issues to handle on a day-to-day basis.
• Those people are often doing work they may (or may not) understand.
• And, generally, those people have fewer resources than they should have (in terms of both money and time).
Sound like a recipe for failure? It does to us, too.
Training is Key
The secret to helping people accomplish more with fewer resources is to make sure they’re well-supplied in a critical area. Between the ears.
Brand Central Station offers Mike Bawden’s experience and knowledge as a resource for the development and implementation of training on a wide variety of marketing, branding, advertising, public relations and online/digital marketing subjects.
His diverse educational background, 35+ years’ experience in the industry and passion for the subject make him an interesting and engaging teacher.
Whether it’s an online training session, in-person seminar, crew ralley or one-on-one mentoring, Mike provides a well-structured, completely documented training program (complete with materials).
Subjects areas Mike can cover include (but aren’t limited to):
• Fundamentals of branding
• Understanding graphic design
• Effective use of social media
• Building strong teams
• Basic media math
• Print and Broadcast production essentials
• How to build a marketing budget
• Evaluating creative
• Understanding online PR tools
• Managing database marketing
• Taking advantage of digital marketing solutions
• Understanding online advertising options
• Managing crowdfunding
• Building a fan base
Cost and Timeline
Costs and training timeline have to be worked out on a project-by-project basis, but there is a one-day minimum fee ($1,500) for any subject, plus all out-of-pocket costs for creating/reproducing training materials.