Online and Digital Services
Content
All of the digital marketing services offered by Brand Central Station are intended to have short developmental timelines (meaning we do them in a hurry) and at a relatively low cost. In order to do that, we assume that clients are able to provide their own content (art, copy and video).
Brand Central Station can bring in content creation partners, if needed. In such cases, separate content proposals are provided for client review and approval prior to work beginning. Production timelines for digital products like websites and e-newsletters are then adjusted accordingly.
Services
The digital marketing services provided by Brand Central Station include:
Website Development
Whether Brand Central Station creates a one-page site or a more robust website/blog with thousands of pages, the same general time and attention goes into making sure the structure and organization of the site works for the client. A complete description of the various web development packages offered can be found on the Website Development page.
Website Maintenance and Management
Website maintenance is an often overlooked marketing responsibility in most businesses and organizations today. Not only is it important to make sure your website is operating at peak performance, but each page should be optimized so it is found easily by search engines.
We have taken all of these factors into account in the various packaged programs you’ll find on the Website Maintenance page. Service packages are offered on a monthly and quarterly basis.
Social Media Set-up and Management
With the collapse of local media companies (TV, radio, newspaper and billboard), many local businesses have had to move from traditional media options to social media. But managing a brand’s social media presence is more difficult than it used to be.
That’s why you may need a hand from Brand Central Station. Mike Bawden has been working with clients on Facebook, Twitter, Instagram and other social networks for over ten years.
Click here to learn more about BCS’s Social Media Management service offering.
Email Marketing Programs
Email marketing is one of the most effective methods of digital marketing today. But in order for it to make a difference on your top and bottom lines, you need to continuously work on building and maintaining an active and engaged audience.
You can find out more about the options offered by Brand Central Station by visiting the Email Marketing page.
Digital Public Relations Services
Among the services offered in BCS’s suite of Digital PR Services is the ability to quickly and affordably create and manage a online pressroom for clients.
Online Pressroom Creation and Management
BCS can build and maintain an online news room for a brand that provides journalists and bloggers with access to current announcements and news releases, up-to-date identity assets, high resolution photography and links to coverage received.
Online News Release Distribution
BCS can provide distribution of news releases both directly to a select list of reporters, editors, podcasters and bloggers and via a variety of wire distribution services.
Media Monitoring
Getting the word out is only half the battle. BCS also offers media monitoring services to brands who want to know what’s buzzing about their brand.