Digital Public Relations Services

One of the tactical advantages Mike Bawden brings to the table when he’s consulting clients through Brand Central Station is his relationship with the PR-firm he co-owns, Bawden Lareau Public Relations.

Over the past decade, Mike and his business partner, Liz Merdian Lareau, have handled public realtions projects for clients around the country and now many of the affordable tools they developed are included in the suite of digital PR services offered by BCS.

Online Pressroom Creation and Management

Pressroom Creation

2-3 Day Turnaround
$1,500.
  • Website build using established template
  • Unique URL and site hosting (discreet from client site)
  • SSL-secure with restricted access
  • Spam-free comment capability
  • Analytics/Site Traffic monitor
  • SEO Optimized site and pages
  • Subscription/Mailing List feature
  • Direct contact form to PR manager(s)
  • Does not include creation of PR content (i.e. news releases, video reports, online press kits, etc.)
  • Does not include integration into client site

Pressroom Maintenance

Billed Monthly
$150./month
  • Monthly hosting
  • Monthly spam control
  • Monthly SEO keyword analysis
  • Monthly broken link repair
  • Monthly summary report delivered to client
  • Adding links/posts to coverage (provided by client)
  • Daily back-ups
  • Daily link monitoring
  • Daily up-time reporting

Adding Content

On-Demand
$200./order
  • Adding feature stories and related assets
  • Adding photo galleries
  • Adding video reports and B-roll footage
  • Removing and storing/deleting content (as requested)
  • Removing and deleting site (as instructed)
  • Does not include site performance enhancements (optimization or SEO keyword analysis)
Online News Release Distribution

Press List Creation

Includes Research Time
$4.50/per contact
  • Develop list criteria with client
  • Search database of over 500K contacts
  • Generate list for use by client
  • Minimum charge of $225 ($4.50 per contact)
  • Does not include sending releases or media inquiries to contacts
  • Does not include installing releases or related assets on website or online pressroom
  • Does not include list maintenance or management

Press Release Distribution

via Individual Email
$1/per contact
  • Minimum charge of $50
  • Each media pitch is sent via its own, individual email with no “bcc” (which can get caught by spam filters)
  • Emails are sent from “[email protected]” account
  • Inquiries are forwarded to client for action
  • Bounced and undeliverable emails are removed from client press list
  • Summary report is sent to client within 48 hours
  • Does not include any media listening reports/clip reports
  • Does not include follow up activities by Brand Central Station

Press Release Distribution

via Mass Email
$80/per send
  • One flat rate no matter how many contacts in the distribution list
  • Media pitches are sent out via mass email client that does not send to addresses who have opted-out, preventing spam complaints
  • Emails can include images, logos and links to videso
  • Emails are sent from “[email protected]” account
  • Inquiries are forwarded to client for action
  • Summary report is sent to client within 48 hours
  • Does not include any media listening reports/clip reports
  • Does not include follow up activities by Brand Central Station

Press Release Distribution

via Wire Service
$450
  • Costs cover BCS time to identify appropriate wire service, negotiate distribution costs, build landing page(s) and schedule send
  • Inquiries are sent directly to client for action
  • Summary report is sent to client within 48 hours
  • Does not include wire service fees for distribution
  • Does not include any media listening reports/clip reports
  • Does not include inquiry follow up activities by Brand Central Station
Media Monitoring

Basic

Monthly Report
$150/month
  • Includes a regular scan of company and brand-related stories based on search parameters provided by client
  • Includes a summary report and recommendation for possible actions or stories for the client to consider
  • Does not include competitive analysis of media coverage
  • Does not include social media monitoring or evaluation

Custom

Monthly Report
$500./month
  • Includes a regular scan of company, brand and competitor-related stories based on search parameters provided by client
  • Includes a summary report and recommendation for possible actions or stories for the client to consider
  • Does not include social media monitoring or evaluation

Enhanced

Weekly
$850/month
  • Includes a twice-monthly scan of company, brand and competitor-related stories based on search parameters provided by client delivered to your email inbox each week
  • Each report includes a sumamry report and recommendation for possible actions or stories for the client to consider
  • Includes  social media monitoring and evaluation